The move follows the immensley successful launch of IBIT in the US last year.

Microstrategy has unveiled a rebranding effort, adopting the name Strategy to emphasize its commitment to bitcoin and artificial intelligence (AI). Microstrategy Renames Itself Strategy The Tysons Corner, Virginia-headquartered firm, recognized for its business analytics tools and substantial bitcoin reserves, introduced its updated identity, logo, and branding Tuesday.

Michael Saylor's MicroStrategy (MSTR) rebranded to Strategy, with visuals pointing to a Bitcoin-centric company.

MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin (CRYPTO: BTC) and artificial intelligence. The company's new logo features a stylized "B", symbolizing its position as the largest Bitcoin Treasury Company.

The following article is adapted from The Block's newsletter, The Daily, which comes out on weekday afternoons.

Crypto analyst Michaёl van de Poppe urges investors to hold their crypto assets, emphasizing that Bitcoin (CRYPTO: BTC) is fairly valued while altcoins remain heavily undervalued. What Happened: Van de Poppe highlighted on Wednesday on X that the crypto market is currently experiencing one of the most extreme bearish sentiments in its history, following a prolonged period of capitulation.

MicroStrategy has rebranded as it looks to strengthen its position as the world's largest Bitcoin treasury company. The business and artificial intelligence firm announced its name change to Strategy, emphasizing a sharper focus on its core mission.

BlackRock is preparing to introduce an exchange-traded product (ETP) linked to Bitcoin (BTC) in Europe, Bloomberg News reported on Feb. 5. According to sources familiar with the matter, the fund is expected to be domiciled in Switzerland, and BlackRock could begin marketing the product as early as this month.

, the software company turned "bitcoin development" firm unveiled a new name and logo ahead of its fourth-quarter earnings report.

According to Standard Chartered's Geoffrey Kendrick, Bitcoin is on track to hit $500,000 by the end of 2028.

Nasdaq-listed MicroStrategy has rebranded to Strategy, ahead of its earnings announcement. Through this move, the leading Bitcoin Treasury Company aims to reflect its focus on Bitcoin and have a broader appeal.

U.S. President Donald Trump signed an executive order Monday directing the Treasury and Commerce Departments to create a sovereign wealth fund — and industry proponents are already suggesting that the action could lead to the government buying the world's largest and oldest cryptocurrency.

Blockstream opens a Tokyo office to accelerate Bitcoin adoption in Japan, collaborating with Diamond Hands and Fulgur Ventures. The initiative aims to expand Bitcoin layer-2 solutions, self-custody, and real-world asset tokenization for businesses and institutions in the country's evolving crypto market. The post Blockstream Opens Tokyo Office to Drive Bitcoin Growth in Asia appeared first on Cryptonews.

The world's largest corporate Bitcoin (BTC) holding firm, MicroStrategy, has been renamed to Strategy, as revealed by its founder and chairman, Michael Saylor, on X (formerly Twitter).

MicroStrategy , the biggest corporate holder of bitcoin , said on Wednesday it would now operate as "Strategy" and unveiled a new logo to emphasize its commitment to the cryptocurrency space.

Bitcoin shrugs off a number of positive comments from the U.S. government Wednesday, including U.S. President Donald Trump's crypto czar David Sacks saying “a golden age in digital assets" will be created, SEC Commissioner Hester Peirce outlining 10 priorities for a newly created SEC Crypto Task Force, and CFTC acting chair Caroline Pham assuring that the era of “regulation by enforcement” is over. CoinDesk's Christine Lee anchors “CoinDesk Daily.

In an escalation of global economic friction, President Trump's imposed tariffs have roiled financial markets this week, cutting across both equities, Bitcoin and cryptocurrencies. Yet a new memo from Bitwise Asset Management suggests that these headwinds might ultimately propel Bitcoin to new heights—regardless of whether Trump's strategy succeeds or fails.

BlackRock is gearing up to launch a bitcoin exchange-traded product in Europe within weeks, a source familiar with the matter told Reuters, amid growing demand for exposure to cryptocurrencies from both money managers and consumers.

TL;DR BlackRock plans to launch a Bitcoin ETP in Europe, expanding its presence in the crypto market after the success of its Bitcoin ETF in the U.S. The fund, based in Switzerland, could debut this month and faces regulatory issues, needing to be an independent ETP due to the regulations.

BlackRock, the world's largest asset manager, is set to launch a Bitcoin ETP in Europe, linked to its $58 billion U.S. Bitcoin ETF. The fund is expected to be based in Switzerland and could begin marketing as early as this month.

"This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal," the company said.

MicroStrategy has officially rebranded, with the software company unveiling its new name and logo. Interestingly, the company's new logo features the Bitcoin logo, which reaffirms its commitment to its BTC strategy.

Business intelligence firm MicroStrategy has been officially renamed to "Strategy," according to a Wednesday announcement.

The fund would be based in Switzerland and BlackRock could start marketing it as soon as this month, according to the story.

Semler Scientific has made a significant move to bolster its financial reserves by acquiring an additional 871 Bitcoin (BTC) for $88.5 million, bringing its total holdings to 3,192 BTC, valued at approximately $320 million.

After the overwhelming success of its Bitcoin (CRYPTO: BTC) exchange-traded fund in the United States, BlackRock (NASDAQ:BLK) is reportedly preparing to launch a similar product for European investors. What Happened: Quoting an unspecified source, a Bloomberg report stated the investment vehicle, likely structured as an exchange-traded product (ETP), will be based in Switzerland, known for its financial regulations.

BlackRock plans to launch its first Bitcoin exchange-traded product in Europe following the success of its $58 billion U.S. Bitcoin ETF. The fund is expected to be domiciled in Switzerland, sources familiar with the matter told Bloomberg.

Bitcoin witnessed a slight rebound to the $102,000 price level, signaling growing upside momentum. However, the flagship asset encountered strong resistance around the $102,000 threshold, causing its price to retrace toward key support levels.

The world's largest asset manager is set to expand its Bitcoin footprint internationally with a new exchange-traded product in Switzerland.

Bringin founder and CEO Prashanth Chandrashekar has created a product that makes it easier for Europeans to live on a bitcoin standard and to onboard to Bitcoin.

BlackRock, the giant of asset management, is preparing to introduce an Exchange-Traded Product (ETP) on Bitcoin in Europe. This move marks a significant expansion of the market for financial instruments linked to cryptocurrencies. The initiative could attract the interest of European institutional investors, offering a regulated alternative for exposure to Bitcoin.

BlackRock, the world's biggest asset manager with over $9.5 trillion under its belt, is preparing to launch a Bitcoin exchange-traded product (ETP) in Switzerland, according to a Bloomberg report. This will be BlackRock's first major crypto move outside North America.

Following the success of its U.S.-based spot Bitcoin ETF, BlackRock is now preparing a BTC-based fund to be listed in Europe.

Bitcoin (BTC) and altcoins have been caught in sharp market swings following a steep crash earlier this week, driven by President Donald Trump's tariff order.

Here's how crypto community reacted to David Sacks Bitcoin reserve plans.

Semler Scientific, a US company active in the healthcare sector, has recently increased its exposure to Bitcoin, purchasing 871 BTC for a total value of 88 million dollars. This investment has brought the total of its reserves to 3,192 BTC, making it the tenth largest company holding Bitcoin globally.

Bitcoin could reach 500,000 dollars before the end of Donald Trump's presidential term according to the bold prediction of Standard Chartered, one of the leading global financial institutions. According to the bank's analysis, several factors could push the price of the cryptocurrency to levels never seen before.

Seo Yoo-seok, president of the South Korea Financial Investment Association (KOFIA), is asking lawmakers to launch spot-traded ETFs. The funds will track the two leading crypto coins, Bitcoin and Ethereum.

BlackRock's European Bitcoin ETP launch could accelerate institutional crypto adoption and influence regulatory frameworks across the continent. The post BlackRock eyes European Bitcoin ETP debut after US ETF success appeared first on Crypto Briefing.

The bank expects institutional inflows into spot bitcoin ETFs to grow as volatility drops, leading to significant price appreciation in the long term.

Holding bitcoin on corporate balance sheets represents more than a trend — it's a transformation in how companies can create and preserve shareholder value, says Next Layer Capital's Brandon Turp.

Gold continues to prove itself as a strong store of value, Bitcoin is struggling to gather momentum.

It may well be that the US is indeed contemplating adding crypto to its monetary strategy. In a press conference Wednesday, the country's newly appointed AI and Crypto Czar, David Sacks, said his team is looking into the feasibility of having a Strategic Bitcoin Reserve.

Canadian blockchain firm Matador Technologies strengthens its treasury with a strategic Bitcoin purchase, continuing its dual investment in BTC and gold.

TL;DR The integration of BitcoinOS with Arbitrum allows for direct connection between BTC and ETH, without centralized intermediaries. BOS Grail facilitates trustless BTC transfers to Arbitrum, without third-party intervention, unlike WBTC. Arbitrum offers up to 40,000 transactions per second and nearly instant withdrawals.

A strategic Bitcoin (CRYPTO: BTC) reserve remains a topic of discussion after ‘Crypto Czar' David Sacks on Tuesday announced it would be one of the digital assets committee's first priorities. What Happened: Despite the announcement the odds of a reserve being implemented in 2025 have dropped from a peak of 68.5% in January to 58% on prediction market site Kalshi.

In a latest development, Standard Chartered, a British multinational bank, has issued a bold prediction that Bitcoin (BTC) could reach $500,000 before Donald Trump's presidency ends. The bank expects this price surge due to a more favorable regulatory environment and increased access to Bitcoin.